The Back to School Edit 🎒🍎✏️

Essentials for the best year ever ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­

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💗 A little lift + a lot to catch up on

New CAKES, viral merch + meet our little sister. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­

Hey Momoko,   Your CAKES team here with your monthly download — and we've been busy. New launches, viral merch, and a new little sister. Let's catch you up 👇 ☁️ You Asked for a Little Lift... After many rounds of production, testing, tweaking, and perfecting, we were so excited to launch CAKES Lift earlier this month. The response has been amazing and it feels so great to bring you the comfort and ease you love from CAKES — with a natural lift. << Meet CAKES Lift™ >>  🧁  Meet CAKES' Little Sister Meet Cupcakes, our newest brand created to make the first bra experience a milestone girls actually look forward to. Have a girl in your life between 7–14? Join the list for early access before our September launch (and a few fun surprises 👀). << Get Cupcakes Early Access >> 🌴 You Asked for Merch Our community has been everything to CAKES from the beginning and you can now show your CAKES pride with the CAKES Palm Tree Tank + Trucker Hat available now while supplies last! << Shop CAKES Merch >> 💗 We Want to Hear Your Story As we prepare for Breast Cancer Awareness Month, we're collecting stories from survivors, previvors, thrivers, caregivers, and those whose lives have been touched by breast cancer. We'd be honored to hear yours and help amplify your words. << Share Your Story >> Lots of newness around here — and we're just getting started. With love, The CAKES team 💕

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URGENT: Towering trees will be cut to stumps

Repealing the Roadless Rule is a reckless giveaway to private corporations.

Momoko, the USDA just released its proposed rule to fully repeal the Roadless Area Conservation Rule—dismantling a critical conservation measure that protects 45 million acres of national forest lands from roadbuilding and logging. This reckless action will imperil vital wildlife habitat, cut off millions of people from recreational access and dramatically increase the risk of wildfires at a time when drastic budget cuts are already hampering the U.S. Forest Service's ability to respond to deadly, destructive fires. The Wilderness Society is on the front lines of the fight to defend our forests, and we need your support to ramp up our response in the crucial days ahead. Will you rush an emergency gift to help protect our forests and public lands? YES! COUNT ME IN Our nation's forests provide us with abundant resources: Clean drinking water for our communities. Special places to hike, camp and enjoy our freedom to explore. Healthy ecosystems that support vulnerable wildlife. But once these forests' towering trees have been cut to mere stumps...once roads have been paved through their dense underbrush...they will be forever changed. There is no "undo" button. And despite the administration's claims that repealing the Roadless Rule will allow for "wildfire risk reduction", opening up our nation's backcountry forests to more roads and industrial development will never be a solution to the growing threat of wildfires. In fact, research shows that wildfires are four times more likely to start near roads than in roadless forests. Repealing the Roadless Rule achieves nothing but making it easier for private corporations to log, mine and develop the lands that belong to all of us. The Wilderness Society's team of organizers, lawyers, policy experts and researchers are working around the clock to defend our forests and other public lands from the administration's relentless attacks, and we urgently need your help to keep it going! Please pitch in with an emergency gift today to immediately strengthen our work for the forests and other wild places we all share. Thank you for your support, Momoko—everything we do to protect America's forests and other public lands is only possible thanks to the commitment of people like you. — Your friends at The Wilderness Society Colin Arisman

1801 Pennsylvania Avenue NW, Ste. 200 Washington, DC 20006

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🚨 45 million acres of forest to lose protection

Roadless forests are irreplaceable ...

Protect roadless forests!   Act now& Dear Momoko, Despite a public outcry, Agriculture Secretary Rollins is proceeding with her plans to repeal the Roadless Area Conservation Rule — putting 45 million acres of pristine forests at risk of logging and development. Once these forests are developed, there's no undo button.  We need to act fast: Tell Secretary Rollins to leave roadless forests protected. Protected roadless forests are among the nation’s most important and most visited public lands. They safeguard river headwaters that provide drinking water for millions, preserve wildlife habitat for hundreds of species and provide the freedom to explore popular recreation spaces like the Appalachian Trail. Many roadless forests, like parts of the Tongass National Forest in Alaska, are also critical to the livelihood and culture of Indigenous communities.  The U.S. Forest Service’s Roadless Area Conservation Rule has been in place with bipartisan support for 25 years. Repealing it will only allow reckless logging and unchecked development to irreversibly damage these special places — degrading critical habitat, rivers and beloved recreation areas in the process.   Once these forests are developed, they’re forever changed. We must ensure these forests remain protected now so future generations can enjoy the same wild places, healthy ecosystems and outdoor traditions we have today.  Take action: Submit a comment and tell Sec. Rollins to leave roadless forests alone. Thank you for standing up for our public lands. Sincerely, The Wilderness Society   Act now Jason Kauffman

1801 Pennsylvania Avenue NW, Ste. 20, Washington, DC 20006

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