Plus a Valentine for the wild places you love. Hi Momoko,
Just a quick nudge to weigh in on this month's Insight Panel.
Right now, we're shaping an upcoming campaign—and we'd love your perspective.
It only takes a few minutes, and your input genuinely helps guide how we communicate and advocate for the places that matter most. Please answer a few quick questions.
With appreciation,
Andrea O'Brien
DVP, Giving and Impact
The Wilderness Society
Dear Momoko,
It's Valentine's season—but we're always thinking about the wild places we love.
Today, we're inviting the Insight Panel to help shape an upcoming campaign by sharing how you think about public lands: what they mean to you, how close you feel to them and who you believe plays the most important role in protecting them from threats like drilling.
Please answer a few quick questions. Your input helps sharpen how we communicate, and how we advocate, for the places that matter most, in ways that feel timely and resonate.
For those new to the Insight Panel, and as a helpful refresher for longtime panelists, here's a quick primer:
Each month, we invite committed supporters like you to share your perspectives on key questions we're navigating as an organization. Your responses are reviewed across teams—from leadership to communications to donor engagement—and help ensure our work stays grounded in what matters most to supporters like you
WHAT YOU SHARED LAST MONTH
Last month, you helped us sharpen how we talk about Alaska's Arctic.
Most panelists feel somewhat familiar with Arctic landscapes and conservation, while only a small share feel very familiar, indicating strong baseline awareness with more work for us to do to help deepen your understanding.
When it comes to specific places, awareness is strongest for the Arctic National Wildlife Refuge and Tongass National Forest, with familiarity dropping sharply for other Arctic landscapes.
You were also clear about what feels most at risk. Climate change, oil and gas drilling and wildlife habitat loss consistently rose to the top as the most serious threats to Arctic landscapes.
And when thinking about how protecting Alaska's Arctic compares to protecting other natural landscapes in the U.S., many of you said the Arctic stands out as particularly important, even as you continue to value conservation efforts nationwide. As one panelist put it, "It's the last expanse of untouched land in the U.S. and its preservation is critical to wildlife and combating climate change."
As always, we read every Insight Panel response—and your feedback is already shaping how we frame our work and advocacy moving forward. If you haven't yet, please take this month's quick survey.
Thank you for being part of the Insight Panel and for bringing such thoughtfulness to this work. We're grateful to have your voice shaping what comes next.
With appreciation,
Andrea O'Brien
DVP, Giving and Impact
The Wilderness Society
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