This is our WHY 🥹

Hi Momoko,

One of the biggest reasons we created Cupcakes was to change the way girls feel about growing up. We wanted moments that have traditionally felt awkward - like getting your first bra - to feel exciting instead.

At our launch event, we got to see that mission come to life. Girls were actually excited to get measured, find their size and pick out their first Cupcakes bra.

Watching something that can feel uncomfortable or embarrassing become genuinely fun was exactly why we built this brand.

And hearing what girls are saying after actually wearing their bras has made it even more special:

“This bra is more comfortable than not wearing a bra.”

“My daughter is selling Cupcakes on the playground, telling all of her friends about how comfy her bra is.”

This is what Cupcakes is all about - helping girls feel good about themselves through every stage of growing up. 💜

Our first run of Buttercream Bras is almost sold out and once they’re gone, orders will move to preorder until our next shipment arrives in mid-October.

<< SHOP CUPCAKES >>

Thank you for being part of this with us from the very beginning. 🥹🧁

Krysta

Co-Founder & CEO
Cupcakes

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