bike seeds: This one is personal

Hi Momoko!

I’m Krysta, co-founder and CEO of Cupcakes, and I wanted to personally welcome you and tell you a little bit about why we created this brand.

Before Cupcakes, I was Head of Growth at CAKES body, where I spent years talking to women about bras, boobs, body image and everything in between.

And we kept hearing the same things:

“I wish I had something like this when I was younger.”

“Can you make something like this for my daughter?”

So we started looking at where the bra experience begins: your first bra.

And honestly, we couldn’t believe how little had changed — thin bralettes with barely any coverage or bulky foam pads that fold, bunch and feel like they belong in an adult bra.

But it was about more than the bra itself. Getting your first bra is such an important milestone during a time when girls are becoming more aware of their changing bodies and how they feel about themselves.

Why should something so meaningful feel awkward? We thought it could be better.

So alongside CAKES founders Taylor and Casey, we created Cupcakes with a pretty simple belief:

Your first bra should be your best bra.

We spent 18 months talking to preteens and moms and going through nine different product iterations to get it right.

The result?

✨ Modesty without the Bulk™ — built-in coverage without bulky foam pads

☁️ Buttery-soft Lycra that feels like her favorite leggings

💕 Soft cotton lining where she needs it most

💌 Hidden affirmations inside every bra to remind her of all the things that make her her

🧁 Limited-edition collectible charms with every bra to collect, trade and look forward to with future drops

Because we wanted to make more than a better bra. We wanted to make the whole experience less awkward and a whole lot more fun and empowering.

I’m so excited you’re here at the very beginning with us.