Tuesday, August 11, 2026

Can I ask you a quick question?

Hi Momoko,

If we haven't met yet, I'm Krysta. I've spent the last few years leading growth at CAKES.

For the last 18 months, Taylor and Casey (the founders of CAKES) and I have been building something incredibly special that we're finally ready to share with you: Cupcakes, our newest brand and CAKES' little sister. 🧁

Our mission is simple: to reinvent the first bra experience and make it a milestone girls actually look forward to - not one they dread.

We're officially launching in early September, and as we've gotten closer, one thing has become really clear - we don't want Cupcakes to just be a product. We want it to be a community and a resource for moms navigating this milestone with their daughters.

So I have a quick question...

Is there a girl in your life between the ages of 7–14?

If so, I'd love for you to be part of what we're building. Click below and I'll make sure you're the first to hear about Cupcakes, get early access before we launch, and receive a few fun surprises along the way.

👉 Yes! I'd love early access

If not, no worries at all - you'll continue receiving the same CAKES emails you've always signed up for.

Thank you for being such an incredible part of the CAKES community. We truly can't wait to share Cupcakes with you!

Krysta

Co-founder & CEO

Cupcakes by CAKES body



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